I am a creative director who builds memories and brand affiliation for fashion, sport, lifestyle and music brands. My superpower is the ability to give consumers an emotionally pointed, narrative led experience for any branded environment they step within.

From luxury to the high street, I have led awarded experiential activations, worked on far reaching global roll outs and changed perceptions of existing brands. My work is often an empathetic interrogation that aims to reach audiences at scale & deliver on ROI for my clients.  

I have featured in Campaign’s ‘One to watch’, been a proud judge for Campaign’s experiential marketing awards 2023/24/25 and I am a champion for creative fem*le representation across senior and C-suite levels as a Mentor for Women within the Endeavor, WME, IMG, 160over90 portfolio.