In celebration of their (Re)Loved program, which centers around upcrafting, vintage, restoring and remaking pre-loved products, we designed an exciting 3-month program for their first ever concept store in the trendy spot of Spitalfields.

By first defining the creative concept and really understanding what 'vintage' means to a gen-z audience, the team and myself brought the essence of 'Tomorrow's Vintage' to life in a diverse events program that balances the heritage of the brand with a new sustainable and circular approach to fashion.

From the Craftsmanship Bar and unique selection of (Re)Loved bags to the talented artists, DJs & creators visiting the pop-up, Coach steps into a new chapter of fashion, sustainability, vintage, and community.

“But what did you do?” I hear you say:

Programming, design direction, conceptual thinking, guest narrative and flow, Creative direction