Underground sounds power The Pulse of London… Nike's tribute to the scene that inspired the new #AirMaxPulse. We helped the Nike London with spatial design to celebrate this year's Air Max Day and the release of the Nike Air Max Pulse.

As the shoe design drew from the energy of the London music scene, a community driven one day event was held in the heart of Peckham, where a line-up of legendary artists went back-to-back with the next generation of London sound across daytime and evening programming.

“But what did you do?” I hear you ask:

Storytelling and creative narrative, consumer journey & guest flow, art direction, design direction, production design