Converse - Create Now Create Next

An immersive weekend for Converse's Create Next, held in the heart of Paris at the raw and rustic 35-37.  
 
The pop-up highlighted the personal expression of emerging creators who are dictating change in their communities. The event was designed to showcase the vision of the four chosen artists; Jean-Jacquees Ndjoli, Usha Jey, PTSF and Andy4000, welcoming Parisian youth to embrace creative discovery.
 
With 3,000 sign-ups across the weekend, the pop-up saw queues form down the street across all three days of the event.
 
The team and myself delivered the creative concept, production and programming across the weekend, which included workshops, masterclasses and performances.