Seizing the moment with Kano

Working with Under Armour and grime artist Kano who wrote and performed a spoken word tribute which encourages Anthony Joshua to continue on his road to greatness and ‘seize the moment’ after the IBF champion’s victory over Wladimir Klitschko. I undertook the task of art directing for the shoot environment and set dressing.

UK- Generation of £300K+ global media coverage with over 10m views of content within 7 days with just £40K of media spend

USA- TV advert aired during the NBA play offs reaching an estimated 44.5m views